Starting a Web Based Business

by frank.gorton on 07/03/2008

So I have been working in the Internet space for over 14 years now, and cannot imagine not working in this space.  I truly believe very passionately about the Internet and have seen over the years how it has changed the way we do business, and socialize.  I have recently started a web based online dating community called Loovya (check it out at Loovya.com)  and I have to say it has been a great learning experience.  I have learned so many things along the way, and would not change the experience for anything.

I have learned:

  • How to research the market place and do a competitive analysis of all of the players in the space.
  • Dissect their product offerings and decide my core feature set.
  • Build a straw man design of what I want to include in my product.
  • Create a screen flows and wireframes to articulate to the development team the product design and direction.
  • All of the creative aspects of the design.
  • Looking at Viral marketing aspects.
  • Working with content providers to provide great compeling content for the user community.
  • Learning how to reach out and market the site.
  • Interacting with the customers to determine their likes and want to use from the site, as well as look at future enhancements.

This has been an intersting project and I have hit some real bumps along the way, and would not have changed this experience for anything.  I have several other projects that I am also very excited on working as well.  I will share more with you later, but I hope to share some of the tools I have learned along the way with you here.

Have a great holiday weekend.

Frank


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