“If you don’t go out and get it…I will”
Quote of the day for me from Gary Vaynerchuck @garyvee -
{ 1 comment }
So today Google announced that they are release an Operating System based off of the Chrome Browserin 2010. This is following up on the large success they have had with the Browser that they have created. Today there are over 30 Million users using the Chrome browser today.
In a blog post Google said that previous OS where not based off a web browser, and hence the reason for their new OS. Their OS will allow web appliations to run in and will be open across both PC and Mac based machines. By focusing on the web browser as a general platform for the OS, there is a hope that the battle of PC vs Mac wil start to dissappear. With more and more people spending time using a rowser and less traditional office applications this news is certainly worth watching to see how things progress.
Peace
Frank
{ 1 comment }
So on my way to work I occasionally stop into a Dunkin Donuts to grab a donut or two. Almost evry morning there is a gentleman there that is either talking with his friends or just sitting drinking a cup of coffee. I watched him most morning when I came in, and he always has a smile on his face. Most mornings if he sees you walk in the door he will say good morning to you, and ask you how you are doing this great morning. I have never seen him upset and he always seems to have a smile on his face. I have to admit I like seeing him at the place in the morning and it is really nice to start the day off with people that are happy around you.
We canot change the fact that we have to wake up each day and go to work so why get down about it and start the day off with a negative attitiude. Stay positive, and remember these words I heard him tell someone today.
“If you woke up this mornig that you made it to role call, so have a god day” So very true, so go and have a good day.
Frank
{ 0 comments }
{ 0 comments }
Business Heroes from frank gorton on Vimeo.
Who are your business heroes? Who are the people that you look up to in the business world. For me I have two, Richard Branson and Gary Vaynerchuk.
I have been a fan of Richard Branson for a number of years. I have read a couple of his books, and admire how he got started, and all that he has accomplished so far. In the interviews that I have seen with him he always seems very grounded, and seems to have a good heard on his shoulders. He is very successful, and yet still does not come across as a snob.
Gary Vaynerchuk is just awesome. I first came across him looking at Twitter and have been a fan ever since. I have seen numerous presentations that he has given at conferences, and have bookmarked almost all of them. I find his presentations to be very motivational, and his everyday common man approach makes him blend in with the crowd.
When you look at these two people, they have a true passion for the work that they are doing. They are willing to do whatever it takes to get what they want, and they have fun doing it. In addition they have a strong sense of family, and know what is really important.
Who are your business heroes? WHo do you admire? Let me know below.
Peace
Frank
{ 0 comments }
Lifecasting from frank gorton on Vimeo.
{ 0 comments }
Over the last couple of weeks I have been falling into a rut. It is something that I cannot seem to explain, and not sure what the heck is going on. I have been a bit more tired then normal and just have no desire to take all of the various projects that I am working on and move them forward. If you had a chance to know the real me you would learn that this is enough to drive me insane.
So I amn watching a show on tv tonight where Micheal J. Fox is interviewing optimistic people from all over the world, and I am ready to drink the koolaid. I have always tried to stay on the positive side of things where posible, but I think it is time that I stepped things up a bit. Sometimes at my day job I get a bit carried away when people start to complain about work. Well I think I am going to try and change all of that.
WHY? Well I am just tried of this rut, and think this is just one of many things I need to help get me moving again. I need to feel like I used to, and staying happy is contagious. So what do you do to stay positive?
Be Well
Frank
{ 1 comment }
In media today companies cannot ignore Social Media. Statistics now show that more people are using social media then are currently using email. That figure alone is staggering! Social media has changed the way we look at things and how we communicate with one another. Thin about it, how often have you send a video that you thought was funny to a friend, or they have sent one over to you. We all heard about the Domino’s video and how viral it went. I heard about it on Twitter before I ever saw it broad casted on the news or the Today show. Like it or not Social media is here to stay.
So what do companies due about? There are a number of simple tips to help get them started:
- Decide to fully invest in a Social Media awareness and presence. There is no half way here folks commit and go all in on this one.
- Begin to listen to the general Internet community and see where you target audience is talking. I cannot stress this enough, you MUST listen before you get started.
- Begin to start a presence on all of the major sites. When you start a presence you should at this stage just establish an account and then sit back and watch those around you with that service.
- Places you need to have a presence on:
- Linked In
- YouTube
- Google Profile
- The sites listed above are just the start, there are many mainstream sites that are being used in Social Media these days and you will have to determine which ones you will need to have a presence on based on where your target audience is socializing.
- Start to slowly engage with your audience on all of these sites. Create a Facebook fan page, start reaching out to people on Twitter…etc.
- Monitor your company on these sites EVERYDAY! This is crucial and is a must. Since you are now connected you need to see what others are saying about you, and watch it often.
- When you see negatives turn them into positives. If people are stalking bad about your service or product, reach out to them and try and find out what they dislike. Offer them a free trial, or correct and fix the issue if possible.
- When a crisis occur react swift and honest with your customers, it is the only way.
- Be personal it is the actual communication that counts, after all this is SOCIAL media right.
So now it is not a matter of if you will embrace Social Media, it is more like when will you embrace Social Media, so come on in the water is great.
Be Well
Frank
{ 0 comments }
The marketplace of today is always go go go and companies are always concerned about their brand. In the past companies relied on more traditional advertising, but things are changing drastically and companies must be ready to reaft at lightening speed.
Take for example Domino’s and the videos that were recently surfaced on Youtube about 2 staff members doing inappropriate things to food items while they prepared food for customers. In the past a story like this would have broken on the TV and if people did not get a chance to see it they would have had a much easier time cleaning up the bad press. Now people are taking video clips of everything and sharing them on many different socail network sites, like YouTube. The staff members that did these acts posted their videos on YouTube, and they were sent like wildfire all over the internet. I got emails, and Tweets about them and had already seen the videos 12+ hours before there even made headlines on the traditional TV media programs.
So now that the videos are surfaced on the internet and starting to spread like a plague, it is time for Domino’s to kick it into high gear. They are on a Social Media frenzy campaign to try and get the word out that they do not condone these types of actions. Word of mouth is a very powerful thing and companies need to recognize that they need to stay tuned into what their brands are doing each and every minute to avoid potential brand crushing situations.
They have released a video from the president of the company apologizing for all fo the things that the staff members did in the video, which while the video was a great step, they should have not had him reading a script. In Social Media there is a big push to be authentic, and not scripted and corporate. Had he actually did a candid apology looking straight into the camera, the video would have been more compelling and sincere.
Making a video with positive spin is not always enough though. In more cases then not a positive reply from a company does not draw anywhere near as much traffic as the original video in question. In these situations company’s need to put the full court press in all of their customer service and PR campaigns to reach as many customers and reassure them they have their best interest at heart.
So the jury is still out on how bad these videos have hurt the Domino’s brand, but one thing is for sure. Good News, as well as bad news travels a whole lot faster in this new age of Social Media.
Be Well
Frank
{ 0 comments }
